Branding
Branding
Branding
Web Design
Web Design
Web Design
Motion Graphics
Motion Graphics
Motion Graphics
Arrows - A digital-first branding for the modern workspace
Year
2024
Client
Arrows
Timeframe
6 weeks
Arrows came to us looking to establish a bold presence in the competitive workspace management sector. Their innovative platform needed an identity that would resonate with both corporate decision-makers and everyday users while maintaining visual impact across all touchpoints.
Arrows came to us looking to establish a bold presence in the competitive workspace management sector. Their innovative platform needed an identity that would resonate with both corporate decision-makers and everyday users while maintaining visual impact across all touchpoints.
Arrows came to us looking to establish a bold presence in the competitive workspace management sector. Their innovative platform needed an identity that would resonate with both corporate decision-makers and everyday users while maintaining visual impact across all touchpoints.
The challenge
Arrows had developed a powerful workspace management platform but struggled to communicate its value effectively to different stakeholder groups. Their existing brand assets lacked consistency and failed to capture the dynamic, innovative nature of their product, while their web presence didn't effectively showcase the platform's capabilities or build trust with enterprise clients.
Arrows had developed a powerful workspace management platform but struggled to communicate its value effectively to different stakeholder groups. Their existing brand assets lacked consistency and failed to capture the dynamic, innovative nature of their product, while their web presence didn't effectively showcase the platform's capabilities or build trust with enterprise clients.
Arrows had developed a powerful workspace management platform but struggled to communicate its value effectively to different stakeholder groups. Their existing brand assets lacked consistency and failed to capture the dynamic, innovative nature of their product, while their web presence didn't effectively showcase the platform's capabilities or build trust with enterprise clients.
The solution
We developed a comprehensive brand system that centered around fluid, directional elements – reflecting both the company name and the platform's ability to streamline workplace operations. The motion-first approach allowed us to create engaging animations that demonstrated complex features simply, while the responsive website architecture ensured the brand's impact remained consistent across all devices. This cohesive digital-first identity system helped Arrows successfully position themselves as a premium solution in the market.
We developed a comprehensive brand system that centered around fluid, directional elements – reflecting both the company name and the platform's ability to streamline workplace operations. The motion-first approach allowed us to create engaging animations that demonstrated complex features simply, while the responsive website architecture ensured the brand's impact remained consistent across all devices. This cohesive digital-first identity system helped Arrows successfully position themselves as a premium solution in the market.
We developed a comprehensive brand system that centered around fluid, directional elements – reflecting both the company name and the platform's ability to streamline workplace operations. The motion-first approach allowed us to create engaging animations that demonstrated complex features simply, while the responsive website architecture ensured the brand's impact remained consistent across all devices. This cohesive digital-first identity system helped Arrows successfully position themselves as a premium solution in the market.
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